From the first shop in 1937 to manufacturing begun in 1950

Our Story

From artisanal beginnings to modern lines: four generations turning research and expertise into reliable solutions for professional cleaning and packaging.

  1. 1937

    The Beginnings

    In 1937, brothers Giuseppe and Goliardo Fangucci opened the first shop in Velletri selling detergents and household goods. It was the start of a journey destined to last for generations.

  2. 1944

    The Bombing

    During World War II, the shop was destroyed by the 1944 bombings that hit the city of Velletri. The Fangucci brothers survived unharmed and refused to give up.

  3. 1950

    The Start of Manufacturing

    After the war, Giuseppe and Goliardo rebuilt the business, opened a new store opposite the one that had been destroyed, and began manufacturing detergents. This marked the transition from retail experience to a manufacturing company.

  4. 1970

    The Growth

    Sante Fangucci led the company toward innovation: the plastic blow molding department was established to produce bottles for the detergent market.

  5. 1983

    The Birth of Forza 9

    With the expansion of the bottling plant, the first proprietary brand line was born: Forza 9. A decisive step toward national positioning.

  6. 2004

    The Partnership with Maury’s

    Thanks to professionalism and tangible results, the company became a partner of the Maury’s Group, a retail chain with stores throughout Italy.

  7. 2017

    The Fourth Generation

    With Cristina Fangucci taking over as sole director, the company entered its fourth generation and was recognized among the fastest-growing businesses in Italy.

  8. 2019

    The Restyling

    A new brand image and a new website marked the company’s evolution, always attentive to market trends and digital communication.

  9. 2022

    The New Opening

    The new facility was inaugurated in Amasona (Paliano - FR), including a logistics department and a Hospitality area with over 5,000 items dedicated to the Ho.Re.Ca. sector.

  10. 2023

    All Together

    The first corporate event ‘Fangucci All Together’ was held, an opportunity to celebrate achievements and share future challenges and goals.

  11. 2024

    Fangucci Academy

    The Fangucci Academy was established: a continuous training program to ensure all employees receive professional updates and specialized skills.