A story begun in 1937, manufacturing since 1950

About Us

For four generations we have transformed research, expertise, and creativity into quality solutions for hygiene, professional cleaning, and packaging.

The pillars of our company

  • 01

    Innovation and Sustainability

    Our in-house laboratory develops dozens of new formulations every year. We constantly invest in research and green technologies: we recycle internal plastic materials and adopt processes that minimize environmental impact.

  • 02

    Quality and Research

    We guarantee the highest quality with a dedicated in-house laboratory and checks on every production stage. Customized formulations and certifications ensure consistently high standards.

  • 03

    People

    Behind every product are our people: technicians, researchers, operators, and managers. A team that believes in teamwork and responsibility towards clients and the environment.

Le persone

Our People

A close-knit team that turns expertise and passion into real solutions.

Cristina01

Cristina

Chief Executive Officer

Beatrice02

Beatrice

Administrative Manager

Andrea03

Andrea

Technical Director

A Piece of History
1937

Quattro generazioni

A Piece of History

From the first shop in 1937 to today’s manufacturing business

  1. 1937

    The Beginnings

    In 1937, brothers Giuseppe and Goliardo Fangucci opened the first shop in Velletri selling detergents and household goods. It was the start of a journey destined to last for generations.

  2. 1983

    The Birth of Forza 9

    With the expansion of the bottling plant, the first proprietary brand line was born: Forza 9. A decisive step toward national positioning.

  3. 2004

    The Partnership with Maury’s

    Thanks to professionalism and tangible results, the company became a partner of the Maury’s Group, a retail chain with stores throughout Italy.

  4. 2017

    The Fourth Generation

    With Cristina Fangucci taking over as sole director, the company entered its fourth generation and was recognized among the fastest-growing businesses in Italy.

  5. 2022

    The New Opening

    The new facility was inaugurated in Amasona (Paliano - FR), including a logistics department and a Hospitality area with over 5,000 items dedicated to the Ho.Re.Ca. sector.